Channel-centric sales professional with 19+ years building and scaling partner ecosystems that drive revenue growth across SaaS, cloud, and cybersecurity solutions. Expert at applying first principles thinking to identify, recruit, and enable technology partners, MSPs, systems integrators, and distributors. Proven track record expanding channel programs across ASEAN and EMEA markets, delivering measurable partner ROI through consultative enablement, co-sell strategies, and data-driven GTM execution.
Founder & Hospitality Entrepreneur
SidsBnb LLC
Feb 2012 - Present
Austin, TX/San Francisco, CA
Channel Development Manager
Malwarebytes Inc.
Jan 2023 - Dec 2023
San Francisco, CA
Advisor, GTM & Channel Strategy (Reporting to CEO)
Hazu Technologies GmbH
Sep 2020 - Dec 2021
Zurich, Switzerland
Senior Account Executive / Channel Manager
Cisco Meraki
Feb 2012 - Mar 2017
San Francisco, CA
Consumer Solutions Senior Advisor (D2C Launch)
Dell Inc.
Oct 2011 - Feb 2012
Mountain View, CA
KACE Sales Evangelist
Dell KACE EMEA
Jul 2010 - Oct 2011
Dublin, Ireland
Account Executive
KACE Networks Inc. (Acquired by Dell)
Mar 2009 - Jul 2010
Austin, TX
Small/Medium Business Account Manager
Dell Inc.
Nov 2005 - Dec 2008
Austin, TX
Management & Marketing
University of Houston, Bauer College of Business
3.3/4.0
Sep 2001 - May 2005
Courses
Dean's List
University of Houston, Bauer College of Business
May 2005
Recognized for outstanding academic achievement.
English
Strategic Partner Recruitment and Enablement
Sales Process, Forecasting & CRM
Partner Analytics & Performance
Partner Program Design & Operations
Alliances & Co-Sell Governance (Deal Reg, QBR, MDF)
Channel Strategy & Ecosystem Development (MSP/VAR/SI/Distributors)
Deal Shaping & Execution